My first idea was a running/skate-boarding inspired look, which was one reason for initially choosing Nike (as they have a large collection of feminine running garments). I thought it would be interesting to match the feminine running style with a more urban skate-boarding one. Unfortunately on the day of the photoshoot there were no skaters around due to bad weather, so the atmosphere wasn't right and this component would have been integral to my idea.
As a result, I decided to change my idea, as I did not have time to re-do the original photoshoot. The new idea focused on skiing. I love skiing and the fact that the clothes are normally very colourful would be a challenge given my natural preference for neutral colours. I decided to focus on Roxy because they have a good snow line, so created a campaign for Roxy's snowline.
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